Academy Day
Hands-on to evolve.

powered by eBay

The JTL Academy Day is the perfect kickoff to JTL Connect, a full day of hands-on learning, inspiration, and direct interaction with our experts. Together with our Product Owners, developers, and selected partners, you’ll experience live demonstrations of how our solutions for logistics, scalability, sales, and AI solve even the most complex eCommerce challenges. You’ll leave with practical insights, concrete use cases, and actionable knowledge you can immediately apply to your own business.

What to expect

You’ll have five themed rooms to choose from, each with a different focus. Every themed room includes three 90-minute deep-dive sessions, each dedicated to a specific JTL product or solution. Since the sessions in all five themed rooms run in parallel, you’ll choose one room per time slot. With 30 to 50 participants per session, there’s still plenty of room for active exchange, individual questions, and direct dialogue with our team of experts.

Participation is exclusively available with a Connect Ticket. Spaces are limited.

The Themed Stages:

Operate & Scale

Get an exclusive first look at our new ERP Cloud solution and discover how Finance powered by JERA and Tax powered by countX work together to make accounting and tax management more transparent, efficient, and automated. You’ll also have the opportunity to participate in an App Hackathon, where you’ll build your own apps using the Hub.

Sell & Grow

See Dynamic Pricing powered by Dealavo in action, learn how to optimize your business for B2B customers, and explore advanced multichannel strategies, from connecting new marketplaces and online stores to expanding into new customer segments, including B2B.

Logistics

Experience the entire fulfillment process firsthand, from inbound goods and efficient warehouse operations to returns management. This track is divided into three sessions: Shipping 2.0, WMS, and Returns powered by Returnless, each offering practical insights into optimizing logistics workflows and creating a seamless fulfillment experience.

AI

Discover how our new AI agent platform, Juno, helps you automate and optimize your business processes with intelligent agents. Additional sessions explore Agentic Commerce & GAIO and Customer Service AI, demonstrating how AI supports smarter decision-making, streamlines operations, and delivers better customer experiences.

Build & Connect

From first setup to a connected operation: get started with JTL, build your shop and checkout, and plug into the fulfillment network. With Start with JTL, Pay & Shop and Trade Network.
Outline Agenda

An overview of the Academy Day program

Get an early look at the Academy Day schedule at JTL Connect 2026. We’ll be revealing more exciting deep-dive sessions across the five themed stages over the coming weeks. Stay tuned!

No sessions found for this selection.
12:30 – 14:00
Operate & Scale
Shaping Cloud ERP: your answers shape the direction
Manuel Pietzsch
David Schonebeck

Operate & Scale
Skill Level: Beginner-friendly
12:30 – 14:00

Shaping Cloud ERP: your answers shape the direction

Manuel Pietzsch has been at JTL for 15 years and likes to build software together with the people who use it every day. Together with David Schonebeck, this session is the starting point for exactly that kind of exchange around Cloud ERP.

90 minutes in which the room has at least as much to say as the stage. Manuel and David show what Cloud ERP can already do today and then ask the questions that really matter: „Where does your day to day work hit a wall when you’re away from your desk?“ „What do you reach for in that moment, your smartphone, a browser or another tool, because ERP isn’t there with you?“ „What would need to work in the cloud before you would trust it alongside your local system?“

Everything that comes up will be discussed openly. What you bring from your daily work will feed directly into our strategy. And the conversation does not end when the session does.

Manuel Pietzsch
Product Manager ERP @ JTL

David Schonebeck
Director Engineering @ JTL
14:30 – 16:00
Operate & Scale
No developer? No problem! Build your own app live with AI
Live App Vibe Coding
Tobias Lengsholz
David Hannappel
Christian Kokot

Operate & Scale
Skill Level: Advanced
14:30 – 16:00

No developer? No problem! Build your own app live with AI

Live App Vibe Coding
A wrong price tier nobody noticed, stock levels that never quite add up, a revenue dashboard that simply doesn’t exist: plenty of everyday problems with your ERP (formerly JTL-Wawi) can now be solved with AI, no developer budget required. In this session, Tobias Lengsholz builds a real app live and from scratch: from registering in the JTL Hub, through coding with Claude Code, to deployment. By the end, you’ll open the finished app right from your phone. Along the way: a quick look at the JTL API and the AI-powered JTL Developer Docs. To close things out, a partner shares live what problem they built for themselves and how they solved it. You don’t need to know how to code. You just need a problem you’re finally ready to get rid of.

Tobias Lengsholz
Senior Frontend Developer @ JTL

David Hannappel
Group Product Manager & Team Lead Cloud Platform @ JTL

Christian Kokot
Product Manager – Dev & Partner Eco @ JTL
16:30 – 18:00
Operate & Scale
No more disconnected tools and siloed data: the path to a unified finance solution for the entire JTL ecosystem
Johannes Seidel
Gabriele Sabato
Cornelius Möhring

Operate & Scale
Skill Level: Advanced
16:30 – 18:00

No more disconnected tools and siloed data: the path to a unified finance solution for the entire JTL ecosystem

Accounting, payment reconciliation, and sales tax are often handled in separate systems today, each with its own data, its own sources of error, and its own manual workload. That’s exactly where this session comes in. You’ll learn how to work productively with Finance powered by JERA today. Then we’ll take it a step further with Tax powered by countX, showing how these solutions are coming together to create a unified, cloud-native finance solution for the entire JTL ecosystem. Expect a live demo using a real merchant account, and bring your feedback, because the roadmap is shaped by exactly this kind of exchange.

Johannes Seidel
Business Lead JERA @ JTL

Gabriele Sabato
Data Product Engineer countX @ JTL

Cornelius Möhring
Business Lead countX @ JTL
12:30–14:00
Logistics
From zero to a running returns operation in 45 minutes
Annika Zielinski
Melvin Versluijs
Chris Boer

Logistics
Skill Level: Beginner-friendly
12:30–14:00

From zero to a running returns operation in 45 minutes

You walk out knowing exactly what it takes to automate your returns, because you watch it happen from an empty screen.

Together we build a working returns operation and put it to the test. We set up all of it: the return form, return rules and automations. Then you submit real returns, and we process them in realtime in the return portal and show how the same flow runs in the warehouse.

Annika Zielinski
Account Executive DACH, Returnless, part of JTL

Melvin Versluijs
Senior Backend Developer @ Returnless, part of JTL

Chris Boer
Head of Product, Returnless, part of JTL
16:30–18:00
Logistics
Shipping 2.0 from zero to label: setup, migration, and carrier connection live
Christopher Serf

Logistics
Skill Level: Advanced
16:30–18:00

Shipping 2.0 from zero to label: setup, migration, and carrier connection live

In this 90-minute session, we’ll guide you step by step through the set-up process of our new shipping solution: From the intuitive setup wizard to connecting a carrier in under two minutes, with either centrally negotiated rates or your own contract, all the way to printing your first label. From there, we’ll take a look at tracking and analytics together. The session wraps up with a live shipping cost quick-scan, showing you what your shipping actually costs.

Christopher Serf
Product Manager Shipping @ JTL
14:30–16:00
Build & Connect
Get started with JTL: your first 90 minutes with the ERP
Christian Möller

Build & Connect
Skill Level: Beginner-friendly
14:30–16:00

Get started with JTL: your first 90 minutes with the ERP

New to JTL? In this hands on session, Christian Möller shows you live in the product how to get started with ERP. From your first steps and the most important core functions to a first look at connecting your shop. By the end, you’ll know how to get started on your own.

Christian Möller
Partner Manager – Enablement & Certification @ JTL
16:30–18:00
Build & Connect
Search & Pay in practice: how to get more out of your shop
Karsten Seifert

Build & Connect
Skill Level: Beginner-friendly
16:30–18:00

Search & Pay in practice: how to get more out of your shop

In this Academy Day session, Karsten Seifert shows you how to get the most out of Search and Pay, both deeply integrated into the Shop. You’ll learn how powerful product search helps your customers find the right item faster, and how Pay makes checkout simpler and more secure. Plus, you’ll get a compact overview of the latest developments from recent months and years.

Karsten Seifert
Team Lead, Engineering @ JTL
14:30 – 16:00
Sell & Grow
EDI under the hood: what happens behind the scenes when B2B orders are processed automatically
Christian Friedrichs

Sell & Grow
Skill Level: Advanced
14:30 – 16:00

EDI under the hood: what happens behind the scenes when B2B orders are processed automatically

In this session, we take a look behind the scenes and use a guided walkthrough of the FOC portal to show how business documents like ORDERS, ORDRSP, DESADV, and INVOIC flow automatically between systems. Ideal for merchants looking to open up B2B channels and understand the practical benefits of EDI.

Christian Friedrichs
Business Lead FOC @ JTL
16:30 – 18:00
Sell & Grow
Opening up new marketplaces: Live in the system
Dominic Nelle

Sell & Grow
Skill Level: Advanced
16:30 – 18:00

Opening up new marketplaces: Live in the system

90 minutes live in the system: Dominic Nelle shows you how marketplace sync becomes configurable, shares tips and tricks for everyday use, gives an update on where the Amazon connection currently stands, and demonstrates how you will activate a channel directly in Cloud ERP. For experienced merchants looking to expand their marketplace strategy. No hands-on, no prerequisites.

Dominic Nelle
Product Manager Markets & Business Lead Selling @ JTL
14:30 – 16:00
Logistics
WMS in detail: configure, use, understand
Maik Schwefer

Logistics
Skill Level: Advanced
14:30 – 16:00

WMS in detail: configure, use, understand

See live how you can optimize your shipping processes with WMS. We focus on box shipping and roll picking with dynamically configured boxes, including the different ways you can use these processes in your warehouse.

You’ll also see how inventory counts work in WMS, what to consider when shipping by freight carrier, and how the new dashboard in the WMS app and the shipping lane process can support you in your day to day operations.

For everyone who wants to take a deeper dive than a typical trade fair tour.

Maik Schwefer
Group Product Manager & Team Lead Logistics & Business Lead @ JTL
16:30 – 18:00
AI
How JTL merchants use AI agents to run replenishment
Karsten Wysk

AI
Skill Level: Advanced
16:30 – 18:00

How JTL merchants use AI agents to run replenishment

A look into the real day-to-day work with Juno: what the agent identifies on its own, which steps it prepares – and where you make the final call. Live in the software, using a real replenishment case, you’ll see how stock levels are monitored continuously, how that leads to prepared supplier orders, and how you approve the final suggestions at the end. Join us for a guided live session with plenty of room for questions.

Karsten Wysk
Interim Principal PM @ JTL
12:30–14:00
AI
Agentic Commerce: From Visibility in LLMs to Selling Directly to AI Agents
Agentic Commerce & GAIO
Y Chi Lange
Dominic Nelle

AI
Skill Level: Beginner-friendly
12:30–14:00

Agentic Commerce: From Visibility in LLMs to Selling Directly to AI Agents

Agentic Commerce & GAIO

In this session, we’ll show you how to become visible in LLMs (GAIO), laying the foundation for being found in AI-driven commerce.

You’ll then learn how to prepare optimally for Agentic Commerce with JTL. That way, you’ll be ready the moment Agentic Commerce launches in Europe, and you can already take your first steps in the US today.

Y Chi Lange
Business Development Manager AI @ JTL

Dominic Nelle
Product Manager Markets & Business Lead Selling @ JTL
12:30–14:00
Sell & Grow
From Excel Operator to Pricing Strategist
Pricing Maturity Diagnosis and the Right Moment for AI
Paweł Różycki

Sell & Grow
Skill Level: Advanced
12:30–14:00
From Excel Operator to Pricing Strategist

Pricing Maturity Diagnosis and the Right Moment for AI

When is it worth replacing rigid pricing rules in multichannel with autonomous algorithms? In 90 minutes, we’ll walk you through this journey step by step, live in Pricing: from structuring your assortment around purchase costs to full AI repricing.

Agenda

Market & Assortment Audit: Identify bestsellers, spot gaps in your pricing versus the competition, and calculate purchase prices so every item stays profitable.

The 3 Product Roles Strategy: Deliberately combine aggressively priced traffic-drivers with high-margin basket add-ons.

Classic Rules vs. AI Repricing: The shift from rigid rules to a transparent, safe algorithm with strict net margin protection.

Results & Safety Mechanisms: How to avoid price wars and data gaps, and what it delivers: +12% net margin and 15% fewer returns.

We’ll wrap up with a quick look at the limits of generative AI in pricing, followed by time for your questions. The session is packed with concrete market case studies and is aimed at pricing and e-commerce leaders looking to scale their sales safely.

Paweł Różycki
Business Development Manager @ Dealavo, part of JTL
14:30 – 16:00
AI
Never pack an order for nothing again: AI agents stop cancellations before shipping
Eyup Estik
Sascha Lammers

AI
Skill Level: Beginner-friendly
14:30 – 16:00

Never pack an order for nothing again: AI agents stop cancellations before shipping

Every canceled order that still gets prepared for shipping over the weekend costs time, money, and frustration. In this workshop, we’ll build an AI agent with Customer Service AI powered by GREYHOUND that detects and stops cancellations before the warehouse starts packing on Monday.

Eyup Estik
Quality Assurance Engineer @ GREYHOUND, part of JTL

Sascha Lammers
Product Manager @ GREYHOUND, part of JTL
12:30 – 14:00
Build & Connect
From finding the right fulfillment provider to order processing: built live in the Trade Network
David Massanek
Gökhan Basoglu

Build & Connect
Skill Level: Advanced
12:30 – 14:00

From finding the right fulfillment provider to order processing: built live in the Trade Network

In this 90-minute hands-on session, we’ll build a complete fulfillment provider collaboration from start to finish, live in the software. We’ll begin by finding the right fulfillment partner in the Trade Network and initiating the collaboration. Next, we’ll connect a shop and the relevant products, set up delivery, and bring stock levels into the system. To wrap up, we’ll create the first order together – step by step, with hands-on participation throughout.

David Massanek
Business Lead & Tech Lead FFN @ JTL

Gökhan Basoglu
Product Manager FFN @ JTL