Academy Day
Hands-on to evolve.
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The JTL Academy Day is the perfect kickoff to JTL Connect, a full day of hands-on learning, inspiration, and direct interaction with our experts. Together with our Product Owners, developers, and selected partners, you’ll experience live demonstrations of how our solutions for logistics, scalability, sales, and AI solve even the most complex eCommerce challenges. You’ll leave with practical insights, concrete use cases, and actionable knowledge you can immediately apply to your own business.
What to expect
You’ll have five themed rooms to choose from, each with a different focus. Every themed room includes three 90-minute deep-dive sessions, each dedicated to a specific JTL product or solution. Since the sessions in all five themed rooms run in parallel, you’ll choose one room per time slot. With 30 to 50 participants per session, there’s still plenty of room for active exchange, individual questions, and direct dialogue with our team of experts.
Participation is exclusively available with a Connect Ticket. Spaces are limited.
The Themed Stages:

Operate & Scale

Sell & Grow

Logistics

AI

Build & Connect
An overview of the Academy Day program
Get an early look at the Academy Day schedule at JTL Connect 2026. We’ll be revealing more exciting deep-dive sessions across the five themed stages over the coming weeks. Stay tuned!


Shaping Cloud ERP: your answers shape the direction
Manuel Pietzsch has been at JTL for 15 years and likes to build software together with the people who use it every day. Together with David Schonebeck, this session is the starting point for exactly that kind of exchange around Cloud ERP.
90 minutes in which the room has at least as much to say as the stage. Manuel and David show what Cloud ERP can already do today and then ask the questions that really matter: „Where does your day to day work hit a wall when you’re away from your desk?“ „What do you reach for in that moment, your smartphone, a browser or another tool, because ERP isn’t there with you?“ „What would need to work in the cloud before you would trust it alongside your local system?“
Everything that comes up will be discussed openly. What you bring from your daily work will feed directly into our strategy. And the conversation does not end when the session does.





No developer? No problem! Build your own app live with AI






No more disconnected tools and siloed data: the path to a unified finance solution for the entire JTL ecosystem






From zero to a running returns operation in 45 minutes
You walk out knowing exactly what it takes to automate your returns, because you watch it happen from an empty screen.
Together we build a working returns operation and put it to the test. We set up all of it: the return form, return rules and automations. Then you submit real returns, and we process them in realtime in the return portal and show how the same flow runs in the warehouse.




Shipping 2.0 from zero to label: setup, migration, and carrier connection live


Get started with JTL: your first 90 minutes with the ERP


Search & Pay in practice: how to get more out of your shop
In this Academy Day session, Karsten Seifert shows you how to get the most out of Search and Pay, both deeply integrated into the Shop. You’ll learn how powerful product search helps your customers find the right item faster, and how Pay makes checkout simpler and more secure. Plus, you’ll get a compact overview of the latest developments from recent months and years.


EDI under the hood: what happens behind the scenes when B2B orders are processed automatically


Opening up new marketplaces: Live in the system


WMS in detail: configure, use, understand
See live how you can optimize your shipping processes with WMS. We focus on box shipping and roll picking with dynamically configured boxes, including the different ways you can use these processes in your warehouse.
You’ll also see how inventory counts work in WMS, what to consider when shipping by freight carrier, and how the new dashboard in the WMS app and the shipping lane process can support you in your day to day operations.
For everyone who wants to take a deeper dive than a typical trade fair tour.


How JTL merchants use AI agents to run replenishment



Agentic Commerce: From Visibility in LLMs to Selling Directly to AI Agents
In this session, we’ll show you how to become visible in LLMs (GAIO), laying the foundation for being found in AI-driven commerce.
You’ll then learn how to prepare optimally for Agentic Commerce with JTL. That way, you’ll be ready the moment Agentic Commerce launches in Europe, and you can already take your first steps in the US today.



Pricing Maturity Diagnosis and the Right Moment for AI
When is it worth replacing rigid pricing rules in multichannel with autonomous algorithms? In 90 minutes, we’ll walk you through this journey step by step, live in Pricing: from structuring your assortment around purchase costs to full AI repricing.
Agenda
Market & Assortment Audit: Identify bestsellers, spot gaps in your pricing versus the competition, and calculate purchase prices so every item stays profitable.
The 3 Product Roles Strategy: Deliberately combine aggressively priced traffic-drivers with high-margin basket add-ons.
Classic Rules vs. AI Repricing: The shift from rigid rules to a transparent, safe algorithm with strict net margin protection.
Results & Safety Mechanisms: How to avoid price wars and data gaps, and what it delivers: +12% net margin and 15% fewer returns.
We’ll wrap up with a quick look at the limits of generative AI in pricing, followed by time for your questions. The session is packed with concrete market case studies and is aimed at pricing and e-commerce leaders looking to scale their sales safely.



Never pack an order for nothing again: AI agents stop cancellations before shipping




From finding the right fulfillment provider to order processing: built live in the Trade Network

