Your JTL Connect – two days, packed with highlights

Where is eCommerce heading as an industry? What role does AI play in that? And what does it mean for JTL as a company? Get first-hand answers to all these questions in this keynote. Expect an inside look at the current state of AI in eCommerce, plus our new Cloud ERP, our new Agentic Platform, and further innovations from the JTL universe.

Many companies talk about end-to-end eCommerce processes. Carl Zeiss Consumer Products has made this a reality for its trail camera business. Together with Ulrich Pöhner, Business Lead at GREYHOUND, Tino Richter will take the stage to show live how the team has seamlessly integrated processes across the shop, ERP, WMS, and AI-powered customer service – so that every step fits together perfectly.

The next customer to visit your shop may not be a person at all – it will be an AI agent shopping on their behalf. Search, discovery, and checkout are being rewritten around agents that compare, decide, and pay in seconds, and the merchants who adapt first will own the transaction. In this keynote, PayPal’s Ryan Prichard lays out what agentic commerce means for growing businesses: how buying behavior is shifting, what it takes for your storefront and checkout to be „agent-ready,“ and the practical steps merchants can take now – not in five years – to stay the place where the sale actually happens.

Artificial intelligence is revolutionizing eCommerce in two major ways. First, the way customers search for products is changing. ChatGPT, Perplexity, and Google AI Overviews are just a few examples showing that traditional SEO strategies are no longer enough. At the same time, agentic commerce is changing the way people actually buy.

In this session, we’ll show you why structured, accessible product data is becoming the foundation for future success and how you can prepare for these changes. Walk away with practical quick wins you can put into action right away and start benefiting from the latest developments.

Success in eCommerce isn’t determined by AI alone. It comes from prioritizing the right initiatives, building real substance, and creating the perfect balance between brand, content, and community. Using PZ Tuning as a real-world example, this session shows how to build a strong foundation for your online store. Discover what really matters and where AI can genuinely add value.

Every retailer knows the feeling: one specific feature is missing. So the workaround ends up in Excel, or as an expensive project with an agency. With the new JTL Cloud platform, it works differently. Your own apps appear directly inside Cloud ERP, for example as a menu item or a sidebar next to customers and orders. We’ll show live how an idea becomes a working app in just a few minutes. The tool: AI that knows the JTL documentation. You describe your problem in plain language, and the AI writes the code. You’ll learn what’s already possible today, where the limits are, and how to take your first steps without a development team. No prior programming knowledge required.

Payments, hosting, vouchers, modules: deeply integrated into the leading ERP. In this talk, David Schonebeck and Karsten Seifert show the full scope and the latest updates from the past few months, including Pay with PayPal on board as a strategic partner.

How do you build a scalable D2C business when your company, processes, and technology landscape have evolved over many years around a traditional B2B sales model? That is exactly the challenge facing Crown Technics with its long-established sewing machine brand, VERITAS.

In this masterclass, Susanna Maurer from VERITAS and Patrick Rosenblatt from Eshop Guide (Shopify agency) provide an open, behind-the-scenes look at a transformation that goes far beyond launching a new online store. They explain why VERITAS opted for a deliberately lean and flexible setup with Shopify and JTL, what role its own online store plays alongside marketplaces, and how established business structures can be connected with new D2C requirements.

Rather than presenting a flawless success story after going live, the masterclass focuses on the real decisions made along the way: How much complexity is actually necessary? How do you convince owners and management of a pragmatic approach? And how do you build a technological foundation that works today while enabling further markets, channels, and customer segments tomorrow?

A masterclass for mid-sized retailers working with established structures who nevertheless want to become faster, more direct, and better equipped for the future.

In this talk, you’ll hear a real Fulfiller story backed by concrete numbers, showing how retailers work with Logistikfuchs through the Trade Network while maintaining full control over orders, inventory, and returns, and how you can outsource your own fulfillment just as easily. To wrap up, we’ll take a look at where the journey is heading in 2027, when suppliers and product catalogs will also become part of the network.

Do you have questions about eBay Live or want to learn how live shopping can work for your business? In this session, your questions take center stage. Our eBay experts will give you insights into this new sales format, answer questions about getting started, and share their experiences and practical tips.

Take the opportunity to ask your individual questions directly and learn more about how to integrate eBay Live into your business.

Data analysis has been on many retailers‘ to-do lists for years, but never gets done because they lack the time, budget, or an analyst. Insights comes preconfigured to work with your ERP and gives you an at-a-glance view of revenue, gross margin, and inventory risk. Once you approve a price adjustment, Juno, the AI agent from JTL, writes it directly back to the ERP. In this session, we’ll show you which features go live on October 2, which ones are deliberately still to come, and how you can secure one of the limited spots in the closed beta.

„Where is my order“, resend an invoice, register a return: requests that cost time every day and that nobody enjoys. Customer Service Agent turns the principle around: instead of a human working with AI support, the agent handles the case and the human stays in control. We show one case from incoming mail to reply, including the handover to a human, how you increase autonomy step by step per request type, and how to get one of the limited closed beta slots.

New policy requirements, reviews, and payouts can take time and create unnecessary headaches in your day to day business. In this session, you’ll learn what support we offer to help you implement current requirements, how to handle feedback, and what you need to know about payment processes. We’ll also show you where to find the right tools and how to avoid common mistakes.

This way, you can sell efficiently and stay compliant on eBay.

This presentation explores how a clean and complete product data feed forms the foundation for visibility in AI-powered shopping – from Google AI Overviews to shopping agents. Participants will learn which feed fundamentals are essential and how to keep product data, landing pages, and structured data consistent and up to date.

In addition, they will receive practical pro tips on monitoring, supplementary attributes, and real-time data. This will enable them to optimize their product data feed strategically and future-proof it for the requirements of agentic commerce.

Rising costs, AI everywhere, marketplaces in flux: there’s no shortage of buzzwords. But what actually matters in day-to-day business? Michael Atug, Lisa Haak (eBay), and Tim Metternich (JTL) cut through the noise with honest, concrete insights. They’ll discuss the developments currently shaping commerce, which ones you can safely ignore, and how the role of retailers will evolve over the next few years.

Find out live what matters for you as a retailer today and what you should be prepared for tomorrow.

As a special highlight, we’re introducing our new product CINNEXT. Find out live how the software extends existing workflows, optimizes interfaces, and gives retailers maximum efficiency and flexibility in day-to-day business.

Fast delivery remains important, but on its own, it is no longer enough. Transparency, flexibility, easy returns, and a seamless shopping experience are increasingly becoming decisive factors in purchasing decisions. In this presentation, DHL explains why the expectations of online shoppers have fundamentally changed. You will gain concrete insights into current customer expectations, learn about the key growth drivers in eCommerce, and take away practical ideas for making your own eCommerce offering fit for the future.

What you will take away:

• The key eCommerce trends for 2026 at a glance
• A better understanding of online shoppers‘ expectations
• Concrete approaches to increasing customer satisfaction and conversion
• Ideas for driving growth through service, flexibility, and customer experience
• Practical insights from current DHL studies and market data

Enter new markets without having to build your own infrastructure abroad. With eBay, you can quickly reach buyers around the world. In this session, you’ll learn which markets are a good fit for which product categories, how to create your eBay listings, languages, and pricing for international markets, and how eBay can help simplify cross-border shipping.

You’ll also get practical tips on customs, returns, and customer expectations. This way, you can grow your business globally without spreading yourself too thin.

Cloud instead of on-prem: JTL2DATEV Start is now available as an app in the JTL Hub, with the full feature set of the previous version. We’ll show live how posting data and document images are transferred straight to the DATEV data centres – fully digital, with no manual steps in between.

The cancellation button is here, but is the process behind it ready, too? This session covers the legal requirements you need to know, why a cancellation and a return are not the same thing, and where unnecessary work can arise between your store, customer service, and warehouse. Using a real-world customer example, we’ll show which tasks a customer’s decision triggers across communication, product inspection, and refunds.

You’ll take away practical ideas for turning a legal requirement into a better process and using return reasons as valuable insights for your products, marketing, and customer service.

Rising advertising costs, tight budgets, and an ever-growing number of channels: for online retailers, it’s no longer just about reach. Finding the right match is becoming the key factor. Marcus Seidel shows how affiliate marketing connects retailers with the right publishers and their target audiences, from price comparison and cashback to deals, content, influencers, and major media outlets.

Using concrete examples and data, he shows which partners deliver quick sales, which ones open up access to new customer groups, and how to build an effective publisher mix. Participants will take away practical approaches for building and scaling affiliate marketing as an additional, performance-based sales channel, with measurable results and costs only incurred when actual success is generated.

Successful selling is about more than creating great listings, and that’s exactly where eBay’s programs and offerings can support you. In this session, you’ll learn how to strategically grow your business and overcome challenges in your day to day operations. Discover the different programs available and learn how to use them in ways that fit your business.

By the end, you’ll know which programs are relevant to you and where to find the right support.

A good shop doesn’t win customers over with as many features as possible. Instead, it takes unnecessary work off both customers‘ and merchants‘ hands at every step: finding, deciding, buying, and reordering. Using practical examples, we’ll show you which optimizations get more out of your shop.

For many online merchants, entering new markets is the next major step toward growth. But expansion means more than translating your online store or running ads abroad. Local customer expectations, regulatory requirements, suitable fulfillment structures, and scalable processes all need to be considered from the start to ensure successful growth across borders.

Jean-Paul Enyuka, Sales Manager at DHL Fulfillment Network, will explain what really matters when scaling internationally and which common mistakes you should avoid.

When Rainer Wolf, founder of Arktis, looked at how returns were processed, he knew something had to change. The old system was slow, manual, and frustrating. Not just for his team, but also for his customers. In this presentation we explain how Arktis now processes returns with 80% less manual effort, resolves customer issues instantly, and retains revenue with coupons.

Everyone knows Black Friday. Hardly anyone knows the most important revenue driver of the Dutch peak season: Sinterklaas. Find out how this unique shopping phenomenon shapes buying behavior on bol, and why successful merchants build their peak season strategy specifically around it. With concrete insights and best practices, we’ll show you how to unlock the full revenue potential of the Dutch peak season on bol.

Live shopping brings together what typically remains separate in traditional eBay listings: products, personality, and impulse purchases. In this session, you’ll learn how eBay Live works, what kind of reach it offers, and which product categories are particularly well suited to the format. Through real-world examples, you’ll see how retailers use livestreams to build visibility and grow a community. By the end, you’ll know whether eBay Live is a good fit for your business and how to get started.

From the initial concept to the finished stream, this session walks you through what makes a great livestream, step by step. We’ll cover preparation, technology and setup, choosing the right products, hosting, and how to motivate viewers to shop during your stream. You’ll get practical tips, learn about common pitfalls to avoid, and find out what you really need to get your first stream up and running.

Every new marketplace wants its own data, and mapping your product master data attribute by attribute is what stands between you and your next channel. In this talk, we’ll show what we’re working on to turn a new marketplace from a new project into a configuration: AI that automatically adapts your product data to the requirements of each marketplace, Agentic Commerce as a new marketplace channel alongside Amazon, Kaufland, and OTTO, and channel management directly in the Cloud ERP. Joining us on stage is Markus Wiese from ABSINA, who is already using multichannel as a driver for growth.

Waiting for the analytics team, rigid dashboards, and error-prone Excel reports consume an enormous amount of time in day-to-day eCommerce operations. Imagine being able to ask your data even the most complex business questions in natural language and receive a reliable answer within seconds!

In this hands-on session, we will use concrete cases – from an AI-powered data chat and iterative forecasting to automated product delisting – to show why true AI readiness requires a strong foundation. This means consolidated data, with your JTL data seamlessly connected to web tracking, marketing, and logistics costs for complete transparency down to the DB-III level, a clear eCommerce semantic layer, and strict guardrails.

You will take away valuable practical tools for using AI and have the opportunity to try out this analytics experience yourself, right during the presentation!

AI is transforming eCommerce – but successful fulfillment takes more than smart technology. Philippe Soetebier shows how companies can make targeted improvements to packaging, sustainability, and processes to achieve tangible results: lower costs, fewer returns, and greater efficiency through the effective collaboration of people and automation.

Commissioning a separate integration project for every custom process? Those days are over. Traditional local integrations are often complex and costly. DynDNS, network security, and custom development can make connecting apps unnecessarily complicated, meaning solutions take longer to deploy and cost more. In this session, we’ll show how the JTL Cloud Platform is opening up new possibilities for apps and custom extensions. At the heart of the discussion is a simple question: how can apps connect to JTL more easily, quickly, and cost effectively, and what does this mean for you as a merchant or developer? We’ll give you an inside look at the Cloud API, the App Store, and the opportunities available to developers, while exploring how AI and the MCP Server could shape the future of app development. We’ll also look at how easy it really is to get started and what you need to do so. Finally, we’ll take a look at JTL ID, 2FA, and centralized roles and permissions, and how they can make accessing different JTL products simpler and more seamless.

Many B2B processes still run on emails, PDFs, and manual data entry – costing significant time and creating room for error. STAHLWERK shows how EDI cuts order and delivery processes down from days to seconds, minimizes error sources, and strengthens collaboration with business partners for the long term. The session offers insights into the real-world implementation of EDI powered by FOC and looks at what’s next for JTL merchants in the B2B space.

Commerce is becoming increasingly complex: more channels, more products, and more decisions to make every day. But teams aren’t growing at the same pace. We’ll show you how an agentic platform can close this gap by providing a layer across your entire commerce value chain, rather than adding yet another standalone feature. It understands your business context, proactively identifies what needs to be done, and only takes action once you’ve approved it. You remain in control at all times. With Juno, JTL has developed exactly this kind of platform. We’ll show you how it already works today in closed beta and give you a glimpse of where it’s heading.

In this session, we’ll show you how to integrate a shop system into your ERP with Shop Connectors, including a look at the new technology and its features. Spoiler: the integration will be bidirectional.

Plus a short live demo of the new Shop Connectors.

Dennis Mertens, E-Commerce Manager Lead at Holz-Kunz, and Paweł Różycki, Business Development Manager at Dealavo, discuss the journey from spreadsheets and manual competitor tracking to automated pricing in JTL – with concrete strategies and real impact on margin, turnover, and time saved.

Kai Lindemann sells cable lugs and connection technology with Kalitec and has grown over the years from Germany into PAN EU, UK, and Ireland. In a conversation with Jan Utterodt, he shares how he manages his business from within the JTL ecosystem: from the ERP system to automated VAT reporting with JTL Tax powered by countX. The focus is on why international growth only really took off without the back-and-forth with tax consultants. A real practitioner’s case to emulate.

In this session, you’ll learn why, despite significant investments in AI technologies, widespread adoption often falls short of expectations. The focus is on the often underestimated importance of adoption, community building, and enablement. Using OTTO as a real-world example, the session shows how putting people at the center can increase the adoption and success of AI initiatives.

Manuel Pietzsch, who’s been with JTL for 15 years and has around 20 years of experience in ERP, shows off our new cloud ERP in this session: who it’s built for, which features are already live, and what’s coming in the next few months. He walks through what the system looks like today, which profile it’s the right fit for, and invites matching merchants to get on board now.

Unified Commerce is more than just a buzzword – it represents the seamless merging of online and offline payments into a unified customer experience. In this presentation, Christopher Henke from Mollie uses best cases to demonstrate why Unified Commerce is a real growth driver. He introduces a practical 3-pillar checklist and provides an outlook on the future of payments. Expect concrete recommendations for action that you can implement right away.

Shipping costs go far beyond what’s printed on the shipping label. Misdeliveries, support teams overwhelmed by „Where is my order?“ inquiries, and abandoned checkouts due to unclear delivery times all eat into your margins, often without you realizing it.

Using Flaschenland as a real customer example, we’ll show you live how an end-to-end shipping platform can solve these challenges: shipping labels, tracking, and returns are brought together in one central platform and seamlessly connected. We’ll also give you a preview of the new API, the Shopify integration, and what’s next on the roadmap.

Five structural forces will radically transform checkout by 2030: AI agents that shop independently, EU wallets storing digital identity, a shifting payment mix, and consumers who, depending on generation, bring completely different expectations to a frictionless buying experience.
Those who understand these forces get a real edge. This session shows, based on data, what they concretely mean for the German market and which three levers you can set in motion this year to become the first choice for both humans and machines by 2030.

The ERP by JTL is at the heart of many merchants‘ operations, but today, growth rarely happens within the ERP system alone. Data needs to flow reliably between different systems without turning your team into human data couriers. In this session, you’ll learn how a traditional ERP can evolve into a connected platform: the ERP by JTL remains your central system, complemented by an intelligent layer for B2B communication, master data management, and automation. Using t4data.cloud as a real-world example, we’ll show how Message Gateway, GLN routing, automated job pipelines, and AI-powered PIM features work together to connect and automate your business. You’ll learn which building blocks are essential for connected eCommerce with the ERP by JTL, where the typical challenges lie, and how to structure your own automation projects.

Warehouse lifts, AutoStore, picking robots: the hardware has long been ready, but without the right software integration, the smart warehouse remains an expensive promise. snafu shows how JTL systems can truly bring automation solutions to life.

Together with David Niemes, Managing Director of NieRuf GmbH, and Maik Schwefer (JTL), we share firsthand insights into the implementation of an AutoStore system and its integration into the existing JTL environment, including concrete metrics and challenges that are rarely discussed.

We’ll also take a look at the next stage of warehouse automation: picking robots. We’ll share concrete experiences, honest insights, and a look ahead at the warehouse of the future.

Cross-border sales offer significant growth opportunities in eCommerce, but they also come with complex challenges. Merchants need to navigate different markets, languages, logistics requirements, and customer expectations. Kaufland Global Marketplace and merchant Nesatec will share real-world experiences and show you what it takes to successfully expand into new markets. From strategic market selection and operational challenges to measurable results, you’ll get practical insights and actionable recommendations for your international expansion strategy.

As your business grows, so does the complexity of your warehouse. But with the right strategy, a bottleneck can become a growth engine. In this session, Maik Schwefer and Sven Ilgen, Managing Director of Pennguin, will show you how to future proof your warehouse operations with JTL WMS, without having to overhaul your existing system.

Learn how JTL WMS transforms manual workflows into guided processes and integrates seamlessly with your existing setup, whether you use JTL’s ERP solution or another ERP system. Using a real customer example, we’ll show how this approach can reduce error rates, increase performance, and unlock new growth opportunities.

As a European growth partner for major brands, Pennguin processes thousands of orders every day. Starting six years ago with a small team, the company is now able to handle more than 10,000 orders across Europe in a single day. Get an authentic look at the challenges, solutions, and results straight from the people involved.

A customer lands on your JTL Shop. Three seconds. That’s all it takes for them to decide whether to stay or leave. In this panel, two companies that have played a major role in shaping trust in European eCommerce will show you how to set the right trust signals in your Shop by JTL. They may go largely unnoticed, but they can have a real impact on conversion. Join André Neubauer, CTO and CPO of Trusted Shops, and Stefan Martens from PayPal on a journey through the entire customer journey, from the homepage and product page to checkout and after-sales. You’ll get practical, actionable tips you can implement right away to make your shop more trustworthy and turn more visitors into customers. Whether you’re launching your first shop or have been in eCommerce for years, you’ll find plenty of valuable takeaways.

In this 360-degree overview, we’ll use Naturtreu as a real example to show you how JTL solutions can help you digitize and optimize your entire eCommerce value chain, from purchasing and warehousing to shipping and returns management.

Look forward to „Beyond the AI Hype: eCommerce Edition“ by Pip Klöckner, who cuts through the hype to take a closer look at the reality of AI in eCommerce.

The AI Agentic Tour lives up to its name. This tour is all about artificial intelligence and how JTL’s AI agents can make everyday life easier for merchants. You’ll learn how a new agentic platform will soon simplify how you work with JTL, experience automated yet personal customer communication, and see how AI-powered BI analytics and intelligent product search can move your shop forward. What you’ll take away: concrete insights into how AI eases your day-to-day work with JTL, from automation in retail to a better customer experience.

Min	Stop	Location
0–5	Meet up, headsets & guide intro	Sales & PM Stand
8–17	JTL: Project Juno	Product Village
20–29	JTL: AI Service	Product Village
32–41	Partner: minubo	Partner Stand
44–53	Partner: Luigi’s Box	Partner Stand
56–60	Wrap-up, headset return & appointment booking	Sales & PM Stand

Multichannel: your springboard for growth across Europe. You’ll learn how a single connection can let you sell on a wide range of marketplaces across Germany, or all of Europe, and hear from marketplace partners across a range of industries about how they put their multichannel strategy into practice with JTL. What you’ll take away: real insights and practical examples of how to tap into new channels without extra effort.

Min	Stop	Location
0–5	Meet up, headsets & guide intro	Sales & PM Stand
8–17	JTL: Marketplaces	Product Village
20–29	Partner: Shop Apotheke	Partner Stand
32–41	Partner: OBI	Partner Stand
44–53	Partner: TEMU & bol	Partner Stand
56–60	Wrap-up, headset return & appointment booking	Sales & PM Stand

The JTL products as a value chain for your business. This tour shows you how to improve your processes across the JTL product suite and strengthen them for the long term. You’ll experience the central interface where everything at JTL comes together, get a look inside a lively shop community of plugin developers, enthusiasts, and long-standing partners, and see how prices are automatically adjusted to the market and how the tax side of your eCommerce shipping is handled automatically. What you’ll take away: an end-to-end view of processes that would otherwise be spread across multiple systems.

Min	Stop	Location
0–5	Meet up, headsets & guide intro	Sales & PM Stand
8–17	JTL: JTL-Hub	Product Village
20–29	Partner: Webstollen Shopmeile	Partner Stand
32–41	JTL: Pricing (with Dealavo)	Product Village
44–53	Tax & Finance	Partner Stand
56–60	Wrap-up, headset return & appointment booking	Sales & PM Stand

Logistics excellence with JTL, the name says it all. This tour puts your logistics and shipping with JTL center stage. You’ll learn how shipping processes are automated and costs are calculated, get the latest updates straight from one of our logistics partners, and see, with plenty of time for your questions, what a smooth returns process can look like for you and your customers. To wrap up, you’ll meet a network of fulfillment partners that reliably delivers orders. What you’ll take away: a complete picture of how shipping, returns, and fulfillment work together.

Min	Stop	Location
0–5	Meet up, headsets & guide intro	Sales & PM Stand
8–17	JTL: Shipping	Product Village
20–29	Partner: DHL	Partner Stand
33–51	JTL: Returns	Demo Warehouse
55–64	JTL: Trade Network (TDN)	Product Village
68–75	Wrap-up, headset return & appointment booking	Sales & PM Stand