Your JTL Connect – two days, packed with highlights

Where is eCommerce heading as an industry? What role does AI play in that? And what does it mean for JTL as a company? Get first-hand answers to all these questions in this keynote. Expect an inside look at the current state of AI in eCommerce, plus our new Cloud ERP, our new Agentic Platform, and further innovations from the JTL universe.

The next customer to visit your shop may not be a person at all – it will be an AI agent shopping on their behalf. Search, discovery, and checkout are being rewritten around agents that compare, decide, and pay in seconds, and the merchants who adapt first will own the transaction. In this keynote, PayPal’s Ryan Prichard lays out what agentic commerce means for growing businesses: how buying behavior is shifting, what it takes for your storefront and checkout to be „agent-ready,“ and the practical steps merchants can take now – not in five years – to stay the place where the sale actually happens.

Artificial intelligence is revolutionizing eCommerce in two major ways. First, the way customers search for products is changing. ChatGPT, Perplexity, and Google AI Overviews are just a few examples showing that traditional SEO strategies are no longer enough. At the same time, agentic commerce is changing the way people actually buy.

In this session, we’ll show you why structured, accessible product data is becoming the foundation for future success and how you can prepare for these changes. Walk away with practical quick wins you can put into action right away and start benefiting from the latest developments.

Success in eCommerce isn’t determined by AI alone. It comes from prioritizing the right initiatives, building real substance, and creating the perfect balance between brand, content, and community. Using PZ Tuning as a real-world example, this session shows how to build a strong foundation for your online store. Discover what really matters and where AI can genuinely add value.

Look forward to a session with Michael Atug, an experienced eCommerce expert and entrepreneur, on the eBay Stage.

Traditional SEO is no longer enough for online merchants who want to stay visible as search increasingly shifts to AI-generated answers, ChatGPT recommendations, and generative search engines. In this session, Konstantin Knöll will show how JTL merchants can build Topical Authority to become a relevant and trusted brand in their niche. You’ll learn why targeting individual keywords and publishing random blog posts is no longer enough, how to build effective topic clusters for your store, and which types of content are most likely to be picked up by Google and AI systems. You’ll leave with a clear framework for building greater visibility in a more strategic and future-proof way, and learn how to put it into practice with JTL.

If there’s one clear trend in eCommerce besides AI, it’s the growing presence of merchants across more and more marketplaces. This creates huge opportunities for growth, but it also brings more processes, more data, and greater complexity. In this session, we’ll join a successful JTL merchant to show you how to make the most of multichannel opportunities without letting costs, workload, and error rates increase at the same pace. Get practical insights and learn what really matters when building a successful multichannel strategy.

AI in eCommerce promises faster, better decision-making – but without clean, connected data, the right context, and clear guidance (semantics & guardrails), it remains blind. In this session, minubo shows how your JTL data can be combined with additional data sources to create a reliable foundation for AI-ready analytics, and how JTL’s latest developments in Agentic Commerce build on this foundation. Using practical examples, you’ll see how intelligent systems will eventually do more than just place orders – they’ll also be able to factor in profitability, products, and sales channels. You’ll come away with concrete ideas for preparing your business today for AI-powered decision-making and the next steps toward Agentic Commerce.

Commissioning a separate integration project for every custom process? Those days are over. Traditional local integrations are often complex and costly. DynDNS, network security, and custom development can make connecting apps unnecessarily complicated, meaning solutions take longer to deploy and cost more. In this session, we’ll show how the JTL Cloud Platform is opening up new possibilities for apps and custom extensions. At the heart of the discussion is a simple question: how can apps connect to JTL more easily, quickly, and cost effectively, and what does this mean for you as a merchant or developer? We’ll give you an inside look at the Cloud API, the App Store, and the opportunities available to developers, while exploring how AI and the MCP Server could shape the future of app development. We’ll also look at how easy it really is to get started and what you need to do so. Finally, we’ll take a look at JTL ID, 2FA, and centralized roles and permissions, and how they can make accessing different JTL products simpler and more seamless.

Many B2B processes still run on emails, PDFs, and manual data entry – costing significant time and creating room for error. We show how EDI cuts order and delivery processes down from days to seconds, minimizes error sources, and strengthens collaboration with business partners for the long term. The session offers insights into the real-world implementation of EDI powered by FOC and looks at what’s next for JTL merchants in the B2B space. A concrete customer example illustrates how automation works in practice.

Commerce is becoming increasingly complex: more channels, more products, and more decisions to make every day. But teams aren’t growing at the same pace. We’ll show you how an agentic platform can close this gap by providing a layer across your entire commerce value chain, rather than adding yet another standalone feature. It understands your business context, proactively identifies what needs to be done, and only takes action once you’ve approved it. You remain in control at all times. With Juno, JTL has developed exactly this kind of platform. We’ll show you how it already works today in closed beta and give you a glimpse of where it’s heading.

Discover in this deep dive session how you can optimize your pricing strategy with JTL and successfully protect your margins.

Kai Lindemann sells cable lugs and connection technology with Kalitec and has grown over the years from Germany into PAN EU, UK, and Ireland. In a conversation with Jan Utterodt, he shares how he manages his business from within the JTL ecosystem: from the ERP system to automated VAT reporting with JTL Tax powered by countX. The focus is on why international growth only really took off without the back-and-forth with tax consultants. A real practitioner’s case to emulate.

In this session, you’ll learn why, despite significant investments in AI technologies, widespread adoption often falls short of expectations. The focus is on the often underestimated importance of adoption, community building, and enablement. Using OTTO as a real-world example, the session shows how putting people at the center can increase the adoption and success of AI initiatives.

In this session, we’ll introduce our new cloud ERP product. We’ll show you which features are already available and give you a preview of how we plan to expand the ERP Cloud in the coming months.

Everyone talks about end-to-end eCommerce processes. Carl Zeiss Consumer Products has built exactly that for its trail camera division. Kalinka Mense’s team shows live on stage, together with Ulrich Pöhner, Business Lead GREYHOUND, how they’ve connected shop, ERP, WMS, and AI-powered customer service so that every step fits perfectly.

Orders getting lost in email inboxes. Stock levels only tracked in spreadsheets. Returns handled without any real overview. Sound familiar? We’ll show you how to manage multiple fulfillment providers centrally – with full transparency over orders, stock, returns, and deliveries, all in one place. Individual roles for your team and a high degree of automation make for more efficient processes and noticeable relief in day-to-day operations. To wrap up, we’ll take a look ahead to 2027, when suppliers and product catalogs will also become part of the network.

Unified Commerce is more than just a buzzword – it represents the seamless merging of online and offline payments into a unified customer experience. In this presentation, Christopher Henke from Mollie uses best cases to demonstrate why Unified Commerce is a real growth driver. He introduces a practical 3-pillar checklist and provides an outlook on the future of payments. Expect concrete recommendations for action that you can implement right away.

Shipping costs go far beyond what’s printed on the shipping label. Misdeliveries, support teams overwhelmed by „Where is my order?“ inquiries, and abandoned checkouts due to unclear delivery times all eat into your margins, often without you realizing it. Using a real customer example, we’ll show you live how an end-to-end shipping platform can solve these challenges: shipping labels, tracking, and returns are brought together in one central platform and seamlessly connected. We’ll also give you a preview of the new API, the Shopify integration, and what’s next on the roadmap.

In this session, we’ll unveil our latest product: Pay by JTL. Discover how our payment solution can help you increase your conversion rate.

The ERP by JTL is at the heart of many merchants‘ operations, but today, growth rarely happens within the ERP system alone. Data needs to flow reliably between different systems without turning your team into human data couriers. In this session, you’ll learn how a traditional ERP can evolve into a connected platform: the ERP by JTL remains your central system, complemented by an intelligent layer for B2B communication, master data management, and automation. Using t4data.cloud as a real-world example, we’ll show how Message Gateway, GLN routing, automated job pipelines, and AI-powered PIM features work together to connect and automate your business. You’ll learn which building blocks are essential for connected eCommerce with the ERP by JTL, where the typical challenges lie, and how to structure your own automation projects.

Warehouse lifts, AutoStore, picking robots: the hardware is ready, but without the right software integration, a smart warehouse remains an expensive promise. Using a real customer example, we’ll show how an AutoStore system was implemented and integrated into the JTL ecosystem. Hear first-hand which key metrics improved and where the challenges along the way were.

Cross-border sales offer significant growth opportunities in eCommerce, but they also come with complex challenges. Merchants need to navigate different markets, languages, logistics requirements, and customer expectations. Kaufland Global Marketplace and merchant Nesatec will share real-world experiences and show you what it takes to successfully expand into new markets. From strategic market selection and operational challenges to measurable results, you’ll get practical insights and actionable recommendations for your international expansion strategy.

As your business grows, so does the complexity of your warehouse. But with the right strategy, a bottleneck can become a growth engine. In this session, Maik Schwefer will show you how JTL WMS can help future-proof your warehouse processes without requiring you to overhaul your existing setup.

You’ll learn how JTL WMS transforms manual tasks into guided workflows and integrates seamlessly with your existing setup, whether you use JTL’s ERP solution or another ERP system. Using a real customer example, we’ll show how this approach can reduce errors, increase productivity, and unlock new opportunities for growth.

We’ll also welcome a successful customer on stage to share their transformation journey and provide an exclusive look at the solution in practice. Get an authentic, first-hand perspective on the challenges, solutions, and results.

A customer lands on your JTL Shop. Three seconds. That’s all it takes for them to decide whether to stay or leave. In this panel, two companies that have played a major role in shaping trust in European eCommerce will show you how to set the right trust signals in your Shop by JTL. They may go largely unnoticed, but they can have a real impact on conversion. Join André Neubauer, CTO and CPO of Trusted Shops, and Stefan Martens from PayPal on a journey through the entire customer journey, from the homepage and product page to checkout and after-sales. You’ll get practical, actionable tips you can implement right away to make your shop more trustworthy and turn more visitors into customers. Whether you’re launching your first shop or have been in eCommerce for years, you’ll find plenty of valuable takeaways.

In this 360-degree overview, we’ll use a real customer example to show you how JTL solutions can help you digitize and optimize your entire eCommerce value chain, from purchasing and warehousing to shipping and returns management.

Look forward to „Beyond the AI Hype: eCommerce Edition“ by Pip Klöckner, who cuts through the hype to take a closer look at the reality of AI in eCommerce.