Agenda

Your JTL Connect – two days, packed with highlights

From the Academy Day to the after-show party: shape your JTL Connect experience exactly the way you want it. Here’s a first look at how both days will unfold. The full programme with all the slots follows in the coming weeks – stay tuned.

October 1, 2026 · 11:00 AM–6:00 PM

Academy Day – Hands-on to evolve.

powered by eBay

Dive into a full day of hands-on learning, inspiration, and direct exchange. In 90-minute deep-dive sessions across five themed rooms, our Product Owners, developers, and selected partners will show you how to tackle complex challenges in logistics, scaling, sales, and AI with JTL solutions. Look forward to practical use cases and valuable insights to help you grow your business.

Themed Stages:
Operate & Scale, Sell & Grow, Logistics, AI, Build & Connect

Participation is exclusively available with a Connect Ticket.

Secure your ticket now and learn more about the Academy Day schedule.

Discover Academy Day Now

October 1, 2026 · From 6:00 PM

Pre-Connect

powered by PayPal

After the Academy Day, we’ll wind down the evening together: the Pre-Connect is a relaxed kick-off in a laid-back atmosphere – for everyone arriving a day early. The perfect chance to make your first connections in peace, before the big stage calls the next day.

 

October 2, 2026 · from 9:30 AM

Connect — 7 stages, one ecosystem

On the main day, you’ll hear all the latest news and innovations from the JTL universe, while also getting an update on the most important topics in eCommerce. That way, you’ll be ready to actively help shape the future and be among the winners of the current AI momentum. From 9:30 AM until early evening, the full programme runs across seven stages, alongside our Guided Tours, which take you straight to your favourite topics.

October 2, 2026 · from 6:30 PM

After-Show Party

powered by eBay

When the programme ends, the evening is only just getting started: our legendary after-show party aboard the MS RheinMagie brings the whole community together on board. Good food, drinks and networking with views over the Rhine – this is where the day’s best conversations simply carry on.

The Stages

7 stages along your merchant journey

In the morning we’ll all start together on the Main Stage; from midday, the programme spreads out across the themed stages – for the finale, we’ll bring everyone back to the big stage for the headliner.

Main Stage

The shared starting point for everyone: look forward to the opening keynote featuring the State of E-Commerce and the Agentic Vision, insights into the platform, cloud and roadmap of the JTL Group, plus exciting input from our main sponsor PayPal. The finale features headliner Philipp „Pip“ Klöckner with „Beyond the AI Hype“ and his outlook on the future of eCommerce.

Shop Stagepowered by PayPal

More reach, more revenue: discover strategies for successful selling, marketplaces, payment and conversion. Get fresh ideas to accelerate your growth and open up new sales channels.

Operate & Scale

Work more efficiently, scale smarter: it’s all about back office, processes, finance and automation. For everyone who wants to future-proof their business and set it up efficiently.

eBay Stage

Everything for your success on eBay: find out how to optimise your listings, boost your visibility and successfully integrate eBay into your multichannel strategy.

Logistics powered by DHL

Everything for a strong supply chain: from goods-in and shipping to fulfilment and returns management – with practical solutions and real eCommerce case studies.

AI

AI that creates real value: from Agentic Commerce to intelligent automation and Customer Service AI. Find out how artificial intelligence is already improving processes today and opening up new potential for your business.

Marketplaces & B2B

Marketplace growth and strong B2B commerce: from automated B2B data exchange to international marketplace expansion to future-ready payment solutions – with practical solutions and real-world experience reports from eCommerce.
October 2, 2026 · from 12:30 PM

Guided Tours

Instead of navigating the event buzz on your own, our Guided Tours take you straight to the topics that really interest you. Together with a JTL guide, you’ll explore relevant exhibitors in a small group along a clear focus area – for example AI & Agentic Commerce, Multichannel, B2B, the 360° value chain or Logistics Excellence. This way, you’ll get the key insights and answers in no time – with no detours.

Please note: the tours start from 12:30 PM, places are limited.

Tour topics

  • AI / Agentic
  • Multichannel
  • B2B
  • 360° value chain
  • Logistics Excellence
Outline Agenda

The Schedule at a Glance

Take a look at the outline schedule for JTL Connect 2026 now. We’ll reveal more exciting speaker slots for the seven themed stages in the coming weeks. Stay tuned!

No sessions found for this selection.
09:30–09:45
Main Stage
Welcome & Opening
Constanze Freyberger
Dana Stolz

Main Stage
09:30–09:45

Welcome & Opening

Constanze Freyberger
Senior Manager Strategic Projects @ JTL

Dana Stolz
Senior Marketing Manager countX @ JTL
09:45–11:15
Main Stage
How our new cloud and AI solutions give you the decisive edge
Sebastian Evers
Rafael Regh
Karla Lunenberg

Main Stage
09:45–11:15

How our new cloud and AI solutions give you the decisive edge

Where is eCommerce heading as an industry? What role does AI play in that? And what does it mean for JTL as a company? Get first-hand answers to all these questions in this keynote. Expect an inside look at the current state of AI in eCommerce, plus our new Cloud ERP, our new Agentic Platform, and further innovations from the JTL universe.

Sebastian Evers
CEO @ JTL

Rafael Regh
CTO @ JTL

Karla Lunenberg
VP Product @ JTL
11:15–11:45
Main Stage
The end of the checkout button: how AI agents will buy from you next
Ryan Prichard

Main Stage
Agentic Commerce / AI
11:15–11:45

The end of the checkout button: how AI agents will buy from you next

The next customer to visit your shop may not be a person at all – it will be an AI agent shopping on their behalf. Search, discovery, and checkout are being rewritten around agents that compare, decide, and pay in seconds, and the merchants who adapt first will own the transaction. In this keynote, PayPal’s Ryan Prichard lays out what agentic commerce means for growing businesses: how buying behavior is shifting, what it takes for your storefront and checkout to be „agent-ready,“ and the practical steps merchants can take now – not in five years – to stay the place where the sale actually happens.

Ryan Prichard
Sr. Vice President, Payment Services & Crypto Engineering @ PayPal
11:45–14:00
Lunch Break & Networking
12:30–12:55
AI
Find. Decide. Understand. How AI search and agentic commerce are changing eCommerce and how you can benefit
Henryk Lippert
Sebastian Thiel

AI
Agentic Commerce / AI
12:30–12:55

Find. Decide. Understand. How AI search and agentic commerce are changing eCommerce and how you can benefit

Artificial intelligence is revolutionizing eCommerce in two major ways. First, the way customers search for products is changing. ChatGPT, Perplexity, and Google AI Overviews are just a few examples showing that traditional SEO strategies are no longer enough. At the same time, agentic commerce is changing the way people actually buy.

In this session, we’ll show you why structured, accessible product data is becoming the foundation for future success and how you can prepare for these changes. Walk away with practical quick wins you can put into action right away and start benefiting from the latest developments.

Henryk Lippert
CEO @ Solution360

Sebastian Thiel
Teamlead Marketing @ Solution360
13:05–13:30
Shop Stage X PayPal
Beyond the AI Hype: how successful stores build the right foundation
Christian Figul

Shop Stage X PayPal
13:05–13:30

Beyond the AI Hype: how successful stores build the right foundation

Success in eCommerce isn’t determined by AI alone. It comes from prioritizing the right initiatives, building real substance, and creating the perfect balance between brand, content, and community. Using PZ Tuning as a real-world example, this session shows how to build a strong foundation for your online store. Discover what really matters and where AI can genuinely add value.

Christian Figul
CEO @ Dreizack Medien
13:05–13:30
eBay Stage
Michael Atug on Stage
Michael Atug

eBay Stage
13:05–13:30

Michael Atug on Stage

Look forward to a session with Michael Atug, an experienced eCommerce expert and entrepreneur, on the eBay Stage.

Michael Atug
eCommerce expert & entrepreneur
13:05–13:30
AI
How JTL merchants can get recommended on Google, ChatGPT & AI search
Konstantin Knöll

AI
Agentic Commerce / AI
13:05–13:30

How JTL merchants can get recommended on Google, ChatGPT & AI search

Traditional SEO is no longer enough for online merchants who want to stay visible as search increasingly shifts to AI-generated answers, ChatGPT recommendations, and generative search engines. In this session, Konstantin Knöll will show how JTL merchants can build Topical Authority to become a relevant and trusted brand in their niche. You’ll learn why targeting individual keywords and publishing random blog posts is no longer enough, how to build effective topic clusters for your store, and which types of content are most likely to be picked up by Google and AI systems. You’ll leave with a clear framework for building greater visibility in a more strategic and future-proof way, and learn how to put it into practice with JTL.

Konstantin Knöll
Managing Director @ eRock
13:05–13:30
Marketplaces & B2B
Multichannel: succeeding across multiple marketplaces – a customer case study
Dominic Nelle

Marketplaces & B2B
Marketplaces
13:05–13:30

Multichannel: succeeding across multiple marketplaces – a customer case study

If there’s one clear trend in eCommerce besides AI, it’s the growing presence of merchants across more and more marketplaces. This creates huge opportunities for growth, but it also brings more processes, more data, and greater complexity. In this session, we’ll join a successful JTL merchant to show you how to make the most of multichannel opportunities without letting costs, workload, and error rates increase at the same pace. Get practical insights and learn what really matters when building a successful multichannel strategy.

Dominic Nelle
Product Manager Markets & Business Lead JTL Selling @ JTL
13:40–14:05
AI
From AI Readiness to Agentic Commerce
Mathias Fiedler

AI
Agentic Commerce / AI
13:40–14:05

From AI Readiness to Agentic Commerce

AI in eCommerce promises faster, better decision-making – but without clean, connected data, the right context, and clear guidance (semantics & guardrails), it remains blind. In this session, minubo shows how your JTL data can be combined with additional data sources to create a reliable foundation for AI-ready analytics, and how JTL’s latest developments in Agentic Commerce build on this foundation. Using practical examples, you’ll see how intelligent systems will eventually do more than just place orders – they’ll also be able to factor in profitability, products, and sales channels. You’ll come away with concrete ideas for preparing your business today for AI-powered decision-making and the next steps toward Agentic Commerce.

Mathias Fiedler
CTO @ minubo
13:40–14:05
Main Stage
The app you’re missing can be built by your service partner – or by you
David Hannappel

Main Stage
Platform & App Store
13:40–14:05

The app you’re missing can be built by your service partner – or by you

Commissioning a separate integration project for every custom process? Those days are over. Traditional local integrations are often complex and costly. DynDNS, network security, and custom development can make connecting apps unnecessarily complicated, meaning solutions take longer to deploy and cost more. In this session, we’ll show how the JTL Cloud Platform is opening up new possibilities for apps and custom extensions. At the heart of the discussion is a simple question: how can apps connect to JTL more easily, quickly, and cost effectively, and what does this mean for you as a merchant or developer? We’ll give you an inside look at the Cloud API, the App Store, and the opportunities available to developers, while exploring how AI and the MCP Server could shape the future of app development. We’ll also look at how easy it really is to get started and what you need to do so. Finally, we’ll take a look at JTL ID, 2FA, and centralized roles and permissions, and how they can make accessing different JTL products simpler and more seamless.

David Hannappel
Group Product Manager & Team Lead Cloud Platform @ JTL
13:40–14:05
Marketplaces & B2B
Paperwork is history: how B2B data exchange is automated – a customer example
Christian Friedrichs

Marketplaces & B2B
B2B Commerce
13:40–14:05

Paperwork is history: how B2B data exchange is automated – a customer example

Many B2B processes still run on emails, PDFs, and manual data entry – costing significant time and creating room for error. We show how EDI cuts order and delivery processes down from days to seconds, minimizes error sources, and strengthens collaboration with business partners for the long term. The session offers insights into the real-world implementation of EDI powered by FOC and looks at what’s next for JTL merchants in the B2B space. A concrete customer example illustrates how automation works in practice.

Christian Friedrichs
Business Lead FOC @ JTL
14:15–14:40
Main Stage
From commerce software to an AI coworker
Karsten Wysk
Y Chi Lange

Main Stage
Agentic Commerce / AI
14:15–14:40

From commerce software to an AI coworker

Commerce is becoming increasingly complex: more channels, more products, and more decisions to make every day. But teams aren’t growing at the same pace. We’ll show you how an agentic platform can close this gap by providing a layer across your entire commerce value chain, rather than adding yet another standalone feature. It understands your business context, proactively identifies what needs to be done, and only takes action once you’ve approved it. You remain in control at all times. With Juno, JTL has developed exactly this kind of platform. We’ll show you how it already works today in closed beta and give you a glimpse of where it’s heading.

Karsten Wysk
Interim Principal PM @ JTL

Y Chi Lange
Business Development Manager AI @ JTL
14:15–14:40
Shop Stage X PayPal
Pricing powered by Dealavo

Shop Stage X PayPal
Pricing
14:15–14:40

Pricing powered by Dealavo

Discover in this deep dive session how you can optimize your pricing strategy with JTL and successfully protect your margins.

14:15–14:40
Operate & Scale
Rocket mode instead of tax brakes: how Kalitec scales with Tax powered by countX without suffocating in tax chaos
Jan Utterodt
Kai Lindemann

Operate & Scale
14:15–14:40

Rocket mode instead of tax brakes: how Kalitec scales with Tax powered by countX without suffocating in tax chaos

Kai Lindemann sells cable lugs and connection technology with Kalitec and has grown over the years from Germany into PAN EU, UK, and Ireland. In a conversation with Jan Utterodt, he shares how he manages his business from within the JTL ecosystem: from the ERP system to automated VAT reporting with JTL Tax powered by countX. The focus is on why international growth only really took off without the back-and-forth with tax consultants. A real practitioner’s case to emulate.

Jan Utterodt
Head of Customer Support countX @ JTL

Kai Lindemann (Kalitec)
Managing Director @ Kalitec
14:15–14:40
AI
We don’t have an AI problem. We have an adoption problem.
Saskia Dupré

AI
Agentic Commerce / AI
14:15–14:40

We don’t have an AI problem. We have an adoption problem.

In this session, you’ll learn why, despite significant investments in AI technologies, widespread adoption often falls short of expectations. The focus is on the often underestimated importance of adoption, community building, and enablement. Using OTTO as a real-world example, the session shows how putting people at the center can increase the adoption and success of AI initiatives.

Saskia Dupré
Lead Product Manager BI @ Otto
14:50–15:15
Main Stage
ERP Cloud: ready to go – whether you’re new or already onboard
Manuel Pietzsch

Main Stage
ERP Cloud
14:50–15:15

ERP Cloud: ready to go – whether you’re new or already onboard

In this session, we’ll introduce our new cloud ERP product. We’ll show you which features are already available and give you a preview of how we plan to expand the ERP Cloud in the coming months.

Manuel Pietzsch
Product Manager ERP @ JTL
14:50–15:15
Operate & Scale
Crystal-clear focus – how Carl Zeiss Consumer Products scales eCommerce end to end
Kalinka Mense
Ulrich Pöhner

Operate & Scale
Operate & Scale
14:50–15:15

Crystal-clear focus – how Carl Zeiss Consumer Products scales eCommerce end to end

Everyone talks about end-to-end eCommerce processes. Carl Zeiss Consumer Products has built exactly that for its trail camera division. Kalinka Mense’s team shows live on stage, together with Ulrich Pöhner, Business Lead GREYHOUND, how they’ve connected shop, ERP, WMS, and AI-powered customer service so that every step fits perfectly.

Kalinka Mense
Managing Director @ Carl Zeiss Consumer Products GmbH

Ulrich Pöhner
Business Lead GREYHOUND @ JTL
14:50–15:15
Logistics
Multiple fulfillment partners, no visibility? Take back control
David Massanek
Gökhan Basoglu

Logistics
Lagerautomatisierung
14:50–15:15

Multiple fulfillment partners, no visibility? Take back control

Orders getting lost in email inboxes. Stock levels only tracked in spreadsheets. Returns handled without any real overview. Sound familiar? We’ll show you how to manage multiple fulfillment providers centrally – with full transparency over orders, stock, returns, and deliveries, all in one place. Individual roles for your team and a high degree of automation make for more efficient processes and noticeable relief in day-to-day operations. To wrap up, we’ll take a look ahead to 2027, when suppliers and product catalogs will also become part of the network.

David Massanek
Business Lead & Tech Lead FFN @ JTL

Gökhan Basoglu
Product Manager FFN @ JTL
14:50–15:15
Marketplaces & B2B
Rethinking payments: Unified Commerce as a growth driver
Christopher Henke

Marketplaces & B2B
Payment
14:50–15:15

Rethinking payments: Unified Commerce as a growth driver

Unified Commerce is more than just a buzzword – it represents the seamless merging of online and offline payments into a unified customer experience. In this presentation, Christopher Henke from Mollie uses best cases to demonstrate why Unified Commerce is a real growth driver. He introduces a practical 3-pillar checklist and provides an outlook on the future of payments. Expect concrete recommendations for action that you can implement right away.

Christopher Henke
Sales Lead DACH @ Mollie
15:25–15:50
Main Stage
The Last Impression Is Shipping. Make It Your Best One.
Shipping 2.0: take control of your entire shipping process, live with a real customer case.
Christopher Serf

Main Stage
Shipping 2.0
Shipping 2.0: take control of your entire shipping process, live with a real customer case.
15:25–15:50

The Last Impression Is Shipping. Make It Your Best One.

Shipping costs go far beyond what’s printed on the shipping label. Misdeliveries, support teams overwhelmed by „Where is my order?“ inquiries, and abandoned checkouts due to unclear delivery times all eat into your margins, often without you realizing it. Using a real customer example, we’ll show you live how an end-to-end shipping platform can solve these challenges: shipping labels, tracking, and returns are brought together in one central platform and seamlessly connected. We’ll also give you a preview of the new API, the Shopify integration, and what’s next on the roadmap.

Christopher Serf
Product Manager Shipping @ JTL
15:25–15:50
Shop Stage X PayPal
Pay by JTL
Cedric Fröhner

Shop Stage X PayPal
Pay & Shop
15:25–15:50

Pay by JTL

In this session, we’ll unveil our latest product: Pay by JTL. Discover how our payment solution can help you increase your conversion rate.

Cedric Fröhner
Product Manager Shop, Connector & Business Lead Selling @ JTL
15:25–15:50
Operate & Scale
The connected ERP by JTL: how AI and automation can drive your eCommerce business forward
Robert Wall

Operate & Scale
Finance
15:25–15:50

The connected ERP by JTL: how AI and automation can drive your eCommerce business forward

The ERP by JTL is at the heart of many merchants‘ operations, but today, growth rarely happens within the ERP system alone. Data needs to flow reliably between different systems without turning your team into human data couriers. In this session, you’ll learn how a traditional ERP can evolve into a connected platform: the ERP by JTL remains your central system, complemented by an intelligent layer for B2B communication, master data management, and automation. Using t4data.cloud as a real-world example, we’ll show how Message Gateway, GLN routing, automated job pipelines, and AI-powered PIM features work together to connect and automate your business. You’ll learn which building blocks are essential for connected eCommerce with the ERP by JTL, where the typical challenges lie, and how to structure your own automation projects.

Robert Wall
CEO @ T4DT GmbH
15:25–15:50
Logistics
When your warehouse thinks ahead: warehouse automation in practice
Andreas Lübbehusen

Logistics
Lagerautomatisierung
15:25–15:50

When your warehouse thinks ahead: warehouse automation in practice

Warehouse lifts, AutoStore, picking robots: the hardware is ready, but without the right software integration, a smart warehouse remains an expensive promise. Using a real customer example, we’ll show how an AutoStore system was implemented and integrated into the JTL ecosystem. Hear first-hand which key metrics improved and where the challenges along the way were.

Andreas Lübbehusen
15:25–15:50
Marketplaces & B2B
1 registration, 9 countries: Kaufland Global Marketplace and Nesatec on the opportunities of international expansion
Matthias Kluth
Thomas Hock

Marketplaces & B2B
Cross-Border-E-Commerce
15:25–15:50

1 registration, 9 countries: Kaufland Global Marketplace and Nesatec on the opportunities of international expansion

Cross-border sales offer significant growth opportunities in eCommerce, but they also come with complex challenges. Merchants need to navigate different markets, languages, logistics requirements, and customer expectations. Kaufland Global Marketplace and merchant Nesatec will share real-world experiences and show you what it takes to successfully expand into new markets. From strategic market selection and operational challenges to measurable results, you’ll get practical insights and actionable recommendations for your international expansion strategy.

Matthias Kluth
Teamlead Sales DACH @ Kaufland Global Marketplace

Thomas Hock
Head of E-Commerce @ Nesatec
16:00–16:25
Main Stage
How to turn your warehouse into a growth engine without switching systems
Maik Schwefer

Main Stage
WMS
16:00–16:25

How to turn your warehouse into a growth engine without switching systems

As your business grows, so does the complexity of your warehouse. But with the right strategy, a bottleneck can become a growth engine. In this session, Maik Schwefer will show you how JTL WMS can help future-proof your warehouse processes without requiring you to overhaul your existing setup.

You’ll learn how JTL WMS transforms manual tasks into guided workflows and integrates seamlessly with your existing setup, whether you use JTL’s ERP solution or another ERP system. Using a real customer example, we’ll show how this approach can reduce errors, increase productivity, and unlock new opportunities for growth.

We’ll also welcome a successful customer on stage to share their transformation journey and provide an exclusive look at the solution in practice. Get an authentic, first-hand perspective on the challenges, solutions, and results.

Maik Schwefer
Group Product Manager & Team Lead Logistics & Business Lead @ JTL
16:00–16:25
Shop Stage X PayPal
What really makes customers buy: trust as a growth driver for your Shop by JTL
André Neubauer
Stefan Martens
Christina Klug

Shop Stage X PayPal
Kundenvertrauen
16:00–16:25

What really makes customers buy: trust as a growth driver for your Shop by JTL

A customer lands on your JTL Shop. Three seconds. That’s all it takes for them to decide whether to stay or leave. In this panel, two companies that have played a major role in shaping trust in European eCommerce will show you how to set the right trust signals in your Shop by JTL. They may go largely unnoticed, but they can have a real impact on conversion. Join André Neubauer, CTO and CPO of Trusted Shops, and Stefan Martens from PayPal on a journey through the entire customer journey, from the homepage and product page to checkout and after-sales. You’ll get practical, actionable tips you can implement right away to make your shop more trustworthy and turn more visitors into customers. Whether you’re launching your first shop or have been in eCommerce for years, you’ll find plenty of valuable takeaways.

André Neubauer
CTO & CPO @ Trusted Shops

Stefan Martens
Developers Commercial Lead @ PayPal

Christina Klug
Partner Marketing European Strategic Accounts Lead @ PayPal
16:00–16:25
Operate & Scale
JTL 360°
Karla Lunenberg

Operate & Scale
JTL 360 Grad
16:00–16:25

JTL 360°

In this 360-degree overview, we’ll use a real customer example to show you how JTL solutions can help you digitize and optimize your entire eCommerce value chain, from purchasing and warehousing to shipping and returns management.

Karla Lunenberg
VP Product @ JTL
16:25–16:50
Break · Transition to Main Stage
16:50–17:35
Main Stage
Beyond the AI Hype: Ecommerce Edition
Philipp Klöckner

Main Stage
Agentic Commerce / AI
16:50–17:35

Beyond the AI Hype: Ecommerce Edition

Look forward to „Beyond the AI Hype: eCommerce Edition“ by Pip Klöckner, who cuts through the hype to take a closer look at the reality of AI in eCommerce.

Philipp Klöckner
Analyst, Investor & Advisor
17:35–18:15
Main Stage
Closing & Outlook
Karla Lunenberg
Eva-Maria Würz

Main Stage
17:35–18:15

Closing & Outlook

Content coming soon.

Karla Lunenberg
VP Product @ JTL

Eva-Maria Würz
VP Revenue @ JTL
From 18:30
After-Show Party
MS RheinMagie