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Get connected and evolve.
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Many online retailers are grappling with rising competitive pressure, growing complexity, and new AI trends. At JTL Connect 2026, you’ll discover which technologies really matter and how agentic commerce and AI can move your e-commerce business forward. Look forward to hands-on insights, inspiration, and valuable exchange – including Academy Day and Pre-Connect the evening before. Register now and become future-ready!
60+
Exhibitors
2000
Visitors
40+
Expert talks
#8
Connect since 2015
Four reasons to join the Connect

Innovation & AI
How AI is redefining online retail & the JTL ecosystem

Networking
Connect with over 60 exhibitors and 2,000 visitors

Insights
Take home insights on current trends from over 40 expert talks

Tradition
JTL Connect has been inspiring the industry since 2015
JTL Connect is a real highlight for us every year. As a JTL technology partner, we’ve been closely connected since 2011 – and the opportunity to meet and exchange ideas in person with merchants, agencies, and other partner companies here on site is incredibly valuable to us. We take the feedback we receive directly into the further development of our solutions. In short: it’s both a must-attend event and a big reunion.
Till Egelhof Senior Partner Manager @ PayPalOne event. Four formats.
From hands-on workshops to the big stage – four formats over two days.

Academy Day powered by 
„Hands-on to evolve.“ The practical day ahead of the Connect: you’ll work directly with our product owners and developers inside the software – with five themed rooms, there’s something for everyone, whether you’re a beginner or a pro.

Pre-Connectpowered by 
The relaxed kickoff for everyone arriving a day early – first contacts, a laid-back atmosphere, before the big stage calls the next day.

Connect
On the main day, exclusive news from the JTL universe and the latest e-commerce insights await you – in the morning on the Main Stage, from midday on six themed stages, and for the grand finale we bring everyone back to the big stage for the headliner.

After-Show
Partypowered by 
Aboard the MS RheinMagie: enjoy cocktails, a buffet, and live music with a view of the Rhine.
Real experts, real insights
At JTL Connect, you’ll meet industry players who are currently rewriting e-commerce. Main sponsor PayPal and other speakers deliver talks packed with insights you can put to use right away – and on the eBay Stage, the whole day revolves around the future of marketplace selling.

Sebastian Evers

Philipp „Pip“ Klöckner

Ryan Prichard

Robin-Manuel Thiel
We’re continuously expanding the lineup – over 30 more speakers will be added in the coming weeks.
Here’s how the last Connect went
60+ exhibitors, together with strong partners
Join the JTL Community – as a sponsor
Become a sponsor now and place your brand where the e-commerce industry comes together. For more visibility and exchange.
Become a sponsor now
Got questions?
- What is JTL Connect 2026, and who should attend?
- JTL Connect 2026 is the JTL Group’s in-house trade show. Attending is worthwhile for anyone working in e-commerce – whether you’re looking for the latest innovations for your online store, deeply engaged with AI topics in e-commerce, or a service provider for software solutions yourself. JTL Connect offers exactly the insights you need.
- How can I best prepare for JTL Connect to get the most value out of it?
- A few weeks before the event, we’ll launch our own event app, which lets you prepare thoroughly for the program. If you book a ticket, you’ll automatically be notified by email when the app launches.
- Are there networking opportunities, and how can I make targeted, relevant contacts?
- Networking is a central goal of JTL Connect. There will be many opportunities to connect with retailers, partners, and industry experts.
- Who is the trade show best suited for: e-commerce beginners or experienced retailers?
- JTL Connect has something for everyone. Whether you’ve just packed your first parcels and want to move to professional solutions, or you’ve been in e-commerce for years and want to optimize and scale specific areas – our JTL colleagues and exhibitors offer the right advice for every experience level.
- What new features or updates from JTL Software will be presented at the Connect?
- We’ll take a close look at the future of JTL solutions – whether that’s the ever-growing JTL platform or the ways you can future-proof your business with AI capabilities. Everyone will find a topic here that moves them forward individually. In addition, our product experts will look at upcoming innovations in various development areas across several sessions.
- Is it worth attending if I’m not using a JTL system yet?
- Absolutely! There’s no better place to learn about JTL. If you have specific consulting needs, feel free to contact our sales team in advance to see whether an individual meeting makes sense.
- How does registration work?
- Registration is handled through the registration forms linked on this page. Behind the scenes, we use the Let’s get digital! platform to give you the best possible trade show experience. Tickets are sent by email. You can also load your tickets directly into the event app.
- Where does JTL Connect 2026 take place?
- JTL Connect is returning to XPOST Cologne for the third time – as a former parcel center, it’s the perfect location for an e-commerce event. Built in 1895 and listed as a historic monument, the building offers modern event spaces spanning 6,000 square meters. A special highlight is the atmospheric vaulted cellar with its columns and arches, over a hundred years old.
- Is parking available on site?
- Yes, there are parking spaces at XPOST reserved specifically for JTL Connect visitors. However, since XPOST is located in Cologne’s city center, we recommend using public transport if possible.
- What’s the best way to reach JTL Connect by public transport?
- XPOST is only about 1.5 km from Cologne’s city center and main train station, and is excellently connected to public transport. The nearest station is Köln Hansaring, reachable via the regional lines S6, S11, S12, S19, RB25, as well as tram lines 12 and 15. From there, it’s about a 10-minute walk to XPOST.
- Are there accommodation options nearby?
- Yes, we recommend the Motel One Köln-Mediapark, within walking distance of XPOST.
- Is JTL Connect wheelchair accessible?
- In general, XPOST is accessible for visitors with disabilities. There’s an elevator in the entrance area that takes you to the floor where the trade show is held. If you have specific requirements, feel free to speak with us on site or email us in advance.